Near the deadline, a timer can switch to an urgent look by itself. The same embed code keeps working, so you do not need a second email or a second timer.
Turn it on
- Open the timer and expand When it ends.
- Turn on Change color near the end.
- Choose when it starts: 1, 6, 12, 24 or 48 hours before the end.
- Pick the color. Red is the default.
- Optional: write a headline for the final hours, such as “Last chance”.
What changes
- The numbers, or the cards they sit on, take the urgent color.
- If you wrote a headline for the final hours, it replaces the normal headline.
For evergreen timers, the final hours are counted per reader.
If you set a final-hours headline on a timer that has no normal headline, the space for it is kept from the start. That way the image never changes size inside the email.